Making sure your website is covering the basics? Here is a checklist I developed for small business owners and their websites.

Items are numbered for reference, and do not indicate levels of importance:

1. Your company name and logo – Don’t forget your tagline!
2. Contact information – An email is not enough.
3. About Us page – Quick tutorial: How to Write an “About Me” Page
4. Mission and/or introduction message – Keep it brief.
5. Use unique and well developed titles for each page – Home is not a title!
6. Meta and structured data – Structured data can be in microformat or RDF format.
7. Easy method to navigate website
8. Consistent format throughout website
9. Search site function – Especially important if a site has more than 100 pages.
10. Testimonials for products or service
11. Shipping and payment details – Highlight any shipping promotions you might have.
12. FAQs
13. Customer service information
14. Customer feedback
15. Method for user to subscribe/follow for updates or notices – Make sure those first time visitors come back!
16. Copyright notice
17. Privacy Policy

If you would like a more detailed analysis of your website please try my web usability and design analysis. The analysis is $59.95, and will give you or your webmaster a wealth of information on how you can improve your website.

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