So on my last post I wrote about the value of defining your site, and if you don’t you could be wasting your time and the money marketing it. So what makes a good example?
There is an endless list, but I recently came across a site that really slam dunks it, Home Information Packs. If you open the thumbnail I have included of the site, you can see the key elements that they included to define it. They have included: their logo, a tag line, a brief introduction, and a mission statement that helps give reasoning why you should use their service. It’s all very clear who they are, what they do, and why you should use them.
Don’t Forget the Other Pages
Now don’t forget the who and what you are on the rest of your site though. Digging around a little more on this Hip Consultant site I notice a little slipping when visiting their blog. If you compare an inner page on their main site, Commercial EPC, you will noticed the tag line is still there, but if you visit their blog, UK Property Blog, site definition is nearly lost. Don’t skip out out your blog, it could be one of the greatest marketing tools you may have. Inner pages are also often the pages that draw your visitors into your site through search engines. Clearly define your site, and avoid that targeted bounce.