Content is crap, and bells and whistles are everything.
Thinking more and more about how people use the web, and how reading (more than a couple of sentences) has simply become a thing of the past. I wonder how valuable content really is unless it’s simply screaming look at me!
Take this half a million dollar hunk of clay for example. It’s a monument at the Cesar Chavez Park in the city of San Jose, CA.
Before…dirt. After…fancy looking dirt that is just screaming “Buy Me”. I personally don’t feel it was worth a half a million dollars, but look what a little extra flair can do.
The same principals go for online. If you don’t at least have a picture to explain something, your visitors are moving on.