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YouTube and Video Marketing
By Robert Campbell on Tuesday, January 13th, 2009
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You have probably heard that marketing virally is a good idea, and that using video is a great way to do it. After seeing some YouTube stats today I think you can almost prove this with the numbers alone.
In March of 2008 there was about 70,000,000 videos on YouTube. Using an older stat I found, but I am sure it is higher now, 100,000,000 videos are watched a day. Your video is going to get seen, and it won’t be difficult to get it seen often. I even have a few silly family videos on YouTube, and they get hits with me just telling my Mom about them.
Think of it this way. According to Google, over 25% of all its queries are from YouTube. In fact, YouTube actually beet Yahoo in search queries. As a webmaster we fight to get our sites to rank best for our favorite keyword, and we do this competing against one trillion plus sites. Don’t you think it would be a little easier to compete against 70,000,000? 70,000,000 is still a huge number, but it’s less than one tenth of a percent of the pages indexed by Google. The odds are certainly more in your favor. Another number to recognize is 200,000. The 200,000 is the number of YouTube publishers. That means those 200,000 people are the ones capturing those 100,000,000 daily views. Now that is a stat that just astonished me. Ready to start making videos?
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Category: Business Side Tags: Google, market, stats, video, youtube
I would say that Youtube is big. I know I prefer to watch a video rather than read a report if possible.
I even use other people’s videos on my blogs because I know others like to watch rather than read as well.
I do the same thing. I have one site that currently hosts 9 different YouTube videos that are not my own, and I also have a polling site that lets users include YouTube videos on their polls. So even if the video is theirs is getting exposure on yet another site.
I make money on YouTube. It’s really easy, and I do some of the stuff you’ve mentioned. As Robert Campell said above, I also host about 10 videos – that don’t even belong to me – on YouTube. In the videos, I always have some kind of ad saying that I have products to promote. One of the best ways to actually make money on YouTube. I think you should try it out.
Sincerly, John.