Where in the World

It’s not just the net that is global, many companies are as well. Relaying the message in a quick method about all of your companies locations could be a chore, and could required a dedicated page just to show all of the contact information. What if being global is a selling point for your company though? How do you show it off on the home page?

Were Here!

NG Inc. specializes in Caspian Oil Trading, Caspian Terminal Vetting, and have a global presence. Being global is one of their selling points. They want to get the message across that they are, but don’t want to distract the visitor with lengthy text to explain what could be seen in six seconds with a picture. They simply take an image of  a global map, and highlight their locations.

Picture Value Vs. Text Value

I will typically always say, if you can spell it out without a picture, do it that way. Visitors want information fast though, so you need to decide how many words that picture is really worth. You also need to consider the messages/pictures keyword value, and relevance value. In this case, showing a screen shot of a few global positions easily out ways creating an entire paragraph to describe. It’s also non-essential information, so having the message conveyed by an image could be OK in this example.

Basic rule of thumb, don’t rely on pictures to convey your message, use them to assist in conveying your message.