What to do, what to do. After reviewing this story telling website, Tales from the Treasure Trove, I am not sure what to do. Visit their site, and let me know if you see the footer with the links without scrolling down. If you missed them when visiting you might feel like I do, and not know what to do.
It’s Not a Link?
With almost all my posts the images I include within them link to something. They either link to the page I took the screenshot from, or they link to a larger scale of them. Most people expect something when they see a major icon or image. Notice how this time I didn’t? Well it’s what happens when you visit this story telling site home page. The expectation might have been reduced if I saw a menu in the header or some other kind of link, but all the links were in the footer below the fold. I didn’t initially know what to do.
Lead Your Visitors
This site is missing out on an easy way to begin leading their visitors. That main image, dead center of their home page, the most obvious thing to look at, should be linking/pointing to it’s visitors to go this way. It should link to what the site owner wishes or expects the visitor to get out of the site. In this particular case it about offering some suggested reading for children. It should link to that, and not leave you hanging.
Don’t rely on your site menu to get your visitors on your premium content, especially when it’s in the footer. You must lead them to the…Treasure Trove.