Web Hosting IP’s

Being that the new year is around the corner I am sure many of you have the goal of improving your Google’s Page Rank. Some obvious tips, don’t get too spammy with your favorite keyword, and keep that new content coming. There are some hidden pitfalls though, and some of them are not that easy to spot.

One PR killer can be the simple switching of the IP address for your server. Over the years I have had a couple of sites simply tank after I upgraded my servers. The results were new IP’s, I didn’t even think about that, and I got a sudden drop in PR. I also learned from that lesson PR isn’t everything. I still receive great traffic for those sites from the search engines. It’s hard to think about long term decisions for the things we do online, but when picking out where you will host your site and how will you host your site should be big ones. WebHostingRating has a lot of web hosting articles that go into more detail about the effects of PR and your server’s IP. What’s the PR of your hosting company?

Another killer is hosting several domains on one IP. It’s common practice for hosting companies to do this, but you may get some SEO guys telling you that ideally that IP should be all you. It’s similar to registering your domain for ten years or life.  You are descretely giving your site authority by appearing as a professional orgarnization, and not as a turn and burn site.