Or should I call this post, Acai, Acai, Acai like their domain name www.acaiacaiacai.com. After my last post, I wanted to give a great example of using some video to sell your product. Check out this site: Acai Berry, and their use of video.

No flash here unlike the real estate site. They have taken the video that has helped promote their product from the news, and posted it on their site. They didn’t even need to make a video, it was simply waiting for them on YouTube. Ten seconds of copy and paste, and your video is online.

If you want slam dunk credibility, here it is. A news broadcast of your product, a “As seen on TV” banner, and a screenshot of Oprah. Ok, Ok, you are the expert for Acai Berries. Now it’s time to order. Hopefully they have that video on a premium landing page. I think their home page is a good example of why you shouldn’t use a home page as a landing page. Home pages tend to have to many distractions to make a sale.

Those of you reading this may not see the value of the video because you are not really a prospect, but imagine if you were searching on Google for Acai Berries to buy, and found this site. Would you make a purchase? Would you at least bookmark? I am betting you would.

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