Online content often refers to other online content, especially in a blog like this. Linking to other sites, videos, or photos is how we share our interests. In my case, I often refer to other content as an example on what to do or not do. However, two things need to be considered when we do this: user action and reader comprehension.
User Action
If I were to say something like, “I like ProBloggers logo.”, and then simply offered a link to Darren Rowse blog, user action is required to finish reading. The reader must visit the blog, see the logo for themselves, and then hopefully return to my post to finish reading. Not good.
The tip here is to avoid requiring user action to read your content. It’s good usability for the user, and good for keeping your visitors on your site longer. You want to keep your visitors, right?
Reader Comprehension
By not showing the extra content (logo in this case), it not only forces uses action, but reduces reader comprehension. An example of this would be if I were talking specifically about Darren’s P in his logo. Forcing a user to visit his site, and then come back to mine often requires re-reading, or potentially loss of the point I was trying to make. Do you hate losing your place just to look at something? I do.
A better way would be to include the screenshot within my post so the reader can quickly see, and they can continue reading.
I like ProBloggers logo, what about you?
To give a little credit, and to make sure readers can look more into it after reading, I also make the content link to the source. Optionally, you can also include a text link as well. Darren’s site, ProBlogger.
Including screenshots within my articles will eliminate user action to read, reader comprehension will improve, and visitors stay on my site longer.
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agree with you i like problogger logo too, unique logo can make blog brand, and it will be remember to visitor
i agree with you, i like problogger logo too, unique logo with make new brand for our blog, and it will remember for visitor
This logo is really nice. Embedding the first letter of your company in logo is a good thing.
Hi, you really wrote a great article with logo
. I hope to write soon more will similarly good blog posts.
Nice post. Your logo looks wonderful
I agree with your point this really creates and impression on the public and keeps up their interest in your article. So, making good creative articles is really necessary in order to gain some publicity as people no longer love reading those long articles which are full of text and no images at all.