Turning a Blog Into a Landing Page

I’m sure you have seen a million of these kind of pages, it’s a basic landing page promoting a product. No extra fluff on the site, just the required information to make a sale. Check out this xbox 360 repair guide landing page though, there is one thing different about it. Clue? It’s a blog.

My first clue that this landing page was not normal was the volume of traffic it received. My SEOBook toolbar showed me it was getting at least 2,000 uniques a month, and I thought that was pretty good for a basic landing page. In fact that’s better than a lot of websites get in general. Then I did a little more digging using Compete.com’s info and they indicated most of its referral traffic was coming from Google. What does this mean? It means if you are looking for the xbox 360 red ring of death fix you are going to find that site on the first page of Google’s results. It also means it had been extremely well optimized for search engines.

Google Loves Blogs, But Why?

The reason this site is doing so well by means of Google is for two reasons I believe. The first reason is the obvious, keyword richness. The second reason is because it’s on a well developed blog theme.

I personally believe Google doesn’t really love a blog more than a standard website. The reason it may appear this way though, is because there are soo many themes out for blogs that have been developed well, and when I say developed well, I mean they used heading tags correctly. Below is a snapshot of their site, with a couple of heading tags highlighted, and below the picture is an actual outline I was able to get from the site using their heading tags.

The outline developed by the sites heading tags reveals important keywords, and their value ranked. Google loves this kind of stuff!

Outline:

H1: Xbox 360 Red Ring Of Death Fix – Best Repair Guide Review
–H2: Fix the Xbox 360 Red Ring Of Death With the Following Guides
—-H3: How to Fix the XBox 360 Ring of Death
—-H3: Flashing Red Lights on XBox 360 and How to Repair Them
—-H3: Quick Way to Fix the Xbox 360 Red Ring of Death
–H2: Blog Archive

The outline of the site is in perfect format, and this is where blogs excel. Many themes are developed with the proper use of headings tags in mind, and since you use the same page/template for all of your blog posts a consistent heading use is done on every page of your site automatically. This is why Google often loves blogs, keyword value is spelled out specifically and consistently.

If you don’t have a blog though, and are running a standard website know that Google can love you just as much. All you have to do is match the consistency in format, and that is all a blog is really doing. Your visitors may even like your site a little more because usability increases with improved site wide consistencies. Ready to build a landing page using a blog? You can, but you really don’t have to.

If you are unsure on how to develop a good outline of your site using heading tags here is a quick how to I did a while back: A Heading Tag How To.