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Turkey Day Web Traffic
By Robert Campbell on Monday, November 23rd, 2009
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Are you worried about your website traffic dumping on Turkey Day? If you live in the United States, or get lot of U.S. traffic you might expect it. The reality is though, it’s just another day, and don’t be surprised if you actually get more traffic than expected.
Looking at my own stats for a few of my sites, I found Thanksgiving played an insignificant roll in web traffic or it’s following days.
Looking at 2008’s benchmark from Google Analytics, traffic appeared to actually go up for most sites. This was based on an sites similar in size to 500 pages. Looking at benchmarks by category here is a list of the categories ordered by largest increased Turkey Traffic first.
Google Analytics Benchmark Estimates from 2008 Turkey Day Traffic:
- Games (+1,800 visitors)
- Telecommunications (+1,700 visitors)
- Reference (+1,500 visitors)
- Computers and Electronics (+1,400 visitors)
- Entertainment (+1,400 visitors)
- News and Current Events (+1,400 visitors)
- Photo and Video (+1,300 visitors)
- Automotive (+1,100 visitors)
- Finance and Insurance (+1,100 visitors)
- Internet (+1,100 visitors)
- Local (+1,100 visitors)
- Social Networks and Online Communities (+1,100 visitors)
- Sports (+1,100 visitors)
- Travel (+1,100 visitors)
- Arts and Humanities (+1,000 visitors)
- Science (+1,000 visitors)
- Shopping (+1,000 visitors)
- Food and Drink (+900 visitors)
- Home and Garden (+900 visitors)
- Real Estate (+900 visitors)
- Animals (+800 visitors)
- Beauty and Personal Care (+800 visitors)
- Industry (+800 visitors)
- Lifestyles (+800 visitors)
- Recreation (+800 visitors)
- Society (+800 visitors)
- Business (+700 visitors)
- Health (+700 visitors)
Looking at all categories, Google Analytics benchmark from 2008 shows substantial gains in traffic for Thanksgiving and the immediate days to follow. This could be a great day for those of you with gaming type sites.
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Category: Analytics Tags: gaming, thanksgiving, turkey, website traffic
Excellent resource. It is good to see how people choose to browse on holidays. I am sure this year social media type sites will do very well.
Everyday should be holiday for us Internet marketers! =D
Great article!
So the question of how much and how long to deliver really depends on the quality of the traffic you are after. If you don’t care of the quality then it can probably be delivered over a couple of weeks…
You may also want to think about buying from more than one provider to get different types of traffic, and don’t forget to track it.
So your site should come in “Sponsored links” section when your keywords are searched on the google. This will bring some instant and regular traffic to your website.
Great article. Thank you