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Today’s Read
By Robert Campbell on Tuesday, August 11th, 2009
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Every morning I like to read blogs and forums. Here are the top three I found of value today.
Five key marketing priorities for a startup
This article was written to market a product online. If your site is the product, don’t dismiss it. Now if we can just get the author to add caps to the title.
Why You Shouldn’t Rely On URL Shorteners
They only list two reasons, but they are good enough for me. Short urls really don’t add a value to visitors. They are typically hard to remember, still require cutting and pasting, and as they mentioned in post, may have a short life expectancy. A short URL service is great if you use Twitter, but I’m thinking it’s just another nail in Twitter’s coffin. Why only 140?
My bounce rate sucks. What can I do? (A five step guide)
Being that my month long quest is to reduce the overall bounce on the site, I thought some of you might be working on it as well. Valuable post on evaluating and understanding your true bounce rate.
Also, while going through a bunch of blogs this morning, I came across one titled: 70 Must Have tools for webmasters. That title is completely idiotic.
If you keep up with BWI, you know that I am a little sick of lists, but this one just topped the cake. As someone that has been building sites for more than a dozen years I can tell you that no webmaster uses seventy different tools, and if they do, they certainly will not see all of them as a must have. Sorry, but I just hate stupid titles on yet another stupid long list. Create a directory or something, and understand what “Must Have” means.
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Category: Usability & Design Tags: bounce, Marketing, shorteners, title







Thank you for this very useful information.