Need a limo for Toronto? Check out Toronto Airport Limo. Want to learn a lesson about how valuable your websites forms can be, take a look at their reservation page. What’s so special about the reservation page? It up-sells.
Comparing their reservation site to ten other limo sites that I found for San Jose, Ca. here is what I found. Six of them did not even offer online reservation. Well if you are catering to persons who like to do things online, those guys are surely missing out. Then there is the other four sites. They did offer online reservations, but their was one main thing they missed out on compared to Toronto Airport Limo.
Of the four that had reservation pages, none of them offered a return trip. They simply assumed you wanted a limo just for one day, or one just for one way. Toronto’s limo site offered the returned reservation, and when you make it easy for slapping in an extra service with only one payment you will make more sales.
Up-selling
When I was younger I used to wait tables. The managers allways pushed up-selling, and at first I hated it. I hated selling extra crap to customers, because honestly, I thought they hated it. The reality is though, they often love it. They don’t always know, or even think about the possible add-ons you may have. “Get a limo for the way home from the airport? I didn’t even think of that.” Getting a limo for the way home may be obvious for some, but out of all those ten other sites I looked at, they blew it on catering to those customers. Toronto Limo figured it out though. Don’t forget to take the time to up-sell!
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