Testimonials

Selling a product online? Testimonials can be a great way to improve your sites creditbility.

Check out this online invoicing site. It’s called Simplify This, and they selling a  billing solution. The testimonials on this site have dual purpose, and offer a great way to really help sell their product. Typically, testimonials offer a type of proof that the product is great based on other customers input. For this site it’s still the case, but they also offer a second powerful tool. They show what type of customers can use this. We have a piano instructor, a landscaper, and a IT guy. These are perfect examples of small business owners that could use this service, it’s also the most likely target audience. Testimonials, and examples.

I really like this site because they are really maximizing the quality of the content that a visitor sees. Imagine if every thing on a site had two or more quality purposes for everything you see, all trying to accomplish the same goal. Even the logo has dual purpose, name and tag line.

What value does the content on your site have? Just one? A chess player thinks at least three moves ahead. Using that knowledge could be a really powerful tool for your own site. Don’t just think, “This could get visitors to like this because of this one thing.” Think, visitors will like this because of this, this, and that.