Technorati Engage Using AdEngage Manager
By Robert Campbell on Wednesday, September 2nd, 2009
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A couple of weeks ago I decided to test out Technorati’s Engage to market my site. It’s currently in beta, and believe me, looking at its stats page could use some help. There was something familiar about the service though. It seemed a lot like AdEngage. Those of you unfamiliar with AdEngage, it’s a fairly small online ad agency that has been around since 2004.
AdEngage
I believe one of the founders of Adengage was the developer of the popular site I-am-bored.com. I found them way back when, when I was running my own humor site. AdEngage slowly grew, and are apparently now big enough to catch the attention of some of the big boys like Technorati.
Suspicion Confirmed
When I first tried Technorati’s Engage I saw all the familiar characteristics of AdEngage. I had used Adengage many times in the past, and was probably one of the first 500 publishers they had. After completing the order I received a confirmation email from Paypal. A few days later the ads kicked in as scheduled, and that was the last I thought about it.
Today though, I placed another order on Technorati’s Engage, got my confirmation from Paypal like last time, but also received the confirmation of my suspicion. I received a confirmation for the order from AdEngage as well, and it in fact came from an AdEngage email. The email, even mistakenly gave me an URL to login to AdEngage.
Good Thing It’s Beta
All I can really say is that it’s good thing that it’s beta, but you would think Technorati would see that mistake. It has to be occurring pretty often already. Logging into my real AdEngage account I found that my details were not there, meaning at least the data was going to the write site. That was good. The order did go through correctly to Technorati’s Engage as well.
It was also fun logging into my AdEngage account. I hadn’t done it in a while. To say Technorati’s Engage looked similar to AdEngage’s platform would be incorrect. It we be more correct to say it looks exactly the same.
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Category: Business, Marketing, Newsworthy Announcments Tags: adengage, beta, technorati
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