Last week I wrote an article about adding video to your website, Giving Life to Your Site. If done the right way, it can really compliment a site. If done the wrong way, it’s like turning off the visitors computer. I know many are still against finding sites with videos on them, and many webmasters will simply refuse adding them to a home page for usability reasons. So how do you get the power of a video without compromising your site? It’s simple really, you link to it.

Linking To It

In the process of reviewing the real estate site Breckenridge Real Estate, I found a very tiny link. It was too tiny really, but that link brought the visitor to a YouTube video they made, Breckenridge Real Estate Video. The video is a basic review of the website, and services offered. Watching it I saw that it was too broad to be put directly on the home page, and in no way would it help it. If this was my site I would definitely bring more emphasis to the link because this brings me to the second value of linking to it, YouTube.

YouTubing It

So if you checked out the video on YouTube you may have noticed a side effect of hosting it there, and linking to it. The video was uploaded Feb. 3rd, yesterday. It has already had nearly 2,000 viewers, and over fifty comments about the service of the real estate company. Most of them positive. That’s huge for a couple of reasons. First, I believe the real estate gets less than 2,000 viewers in a month. That means that video would never get the exposure that it got on YouTube as if they decided to host it them self. Second, having 2,000 people download a video from your server in one day can be a let down if your server is not prepared. It could also get very costly.

I Would Bet More Videos

After seeing those numbers I am sure the owner is very impressed with the YouTube experience. They do several territories  like, Silverthorne Co Real Estate and Copper Mountain Real Estate, so I would expect to see videos for each and every one of them. Good job on adding video to your website…using the other way.