A couple of days ago I posted, Google Webmaster Tools Now Has Keyword Significance. It was about how Google’s Webmaster Tool is now displaying a chart titled Keyword Significance. After I posted it, I received three comments, and just as many emails suggesting that it’s not clear what Keyword Significance is about.

Google’s Explanation of Keyword Significance

Here is what Google says the keyword significance list is for:

Below are the most common keywords Google found when crawling your site. These should reflect the subject matter of your site.

Google is basically looking at your website, sorting its content by the number of times each word was used, and revealing to you what keywords you use the most. It’s similar to a tag cloud, but instead of being all crazy looking like a cloud it just nicely organized. Continue reading »