I love the month ago today posts because it gives me a chance to really dig into the analytics of my site. A month ago I wrote this post, How To Fix Your Site. It’s about targeting your site weak spots by simply comparing it to Google’s Analytic Benchmarking option.

Taking my own advice, I found that this site was below average in total page views compared to other sites similar to mine. So for the past thirty days my primary goal has been to look for the little things that I could do to the site to increase page views. The end results? I managed to get 25% more in page views compared to last month, a .5% decrease in bounce, and a 12% increase average time on site. Continue reading »