PC Enclosures needed my help. They were not making conversions. They sell pc enclosures, and industrial pc enclosures. As with most companies, budgetsÂ are limited, especially for testing websites, so I agreed to help them out in exchange for posting a few of the obvious ones here.
Where to Start
Two things are obviously important while trying to sell a product or service. A professional appearance, and an easy method to buy. PC Enclosures, unfortunately had neither. I wonder if the site made any conversions.
Quality of Site
The first thing I looked for was company name, and what exactly did they do. I was shocked, no logo. If you look at their home page, they do have a title underneath the header, but that was it. Then I started looking at the quality of the site. Multiple font types, poor quality menu, drop down arrows that did nothing. A digg button as if I would. My first impression is, who are these guys, and are they for real. Well they are for real, and though they may be good at building pc enclosures, their web building techniques were not.
Credibility lies heavily on site layout, but their are other factors that help remove the fear factor from the customer. I always like to say phone number first, and fortunately they got that one right. The problem is though, I usually say phone number first because I assume that the name of the company is obvious. I’m not going to buy anything from a company that does not reveal their name. There company name is on this site, it’s just hard to find.
Here is a little test for you:
Using the comment section below, let us know how many clicks it took you to find the name of theÂ company. It’s on their site, but can you find it? Post a comment below how many clicks it took you to find it. Hint: It is not on the home page, and it is not “PC Enclosures Direct.com”. PC Enclosures
Easy Method to Buy
Now here was the killer. It was hard to buy anything. Try to buy a lan rack. You can’t. Try to buy anything, and you can’t. I understand certain products like the enclosures would be a specialty product, but I see really no excuses for lan racks. When searching on Google, my first result produced a site, where I could pick one of their many options, customize it, order it, and all within four pages of navigation. On PC Enclosures, there was just an estimated price, and no method to contact for a quote, not even a phone number. Easy to buy? No.
What’s Your Site About?
It’s my favorite questions for new clients, what’s your site about, and what do you want to do with it. I think it’s safe to say that with this site they want to sell their products. Is that what this sites is though? No way. It’s an information site at best, and if that is the case then they really need give more information out their products, services, and what the next step is for the would be customer. Use the website as a brochure, not a selling platform.
Feel free to use the comment section below, and let us know if you would keep looking for another company after finding this one, or would give them a call to make a buy. Don’t forget the little test I made for you!