So what’s the difference between your site, and the 1,000 plus others out there that are doing the same thing you are? Anything? Is your topic at least unique? I came across this business directory and guide the other day, and saw something they did different than the 100,000+ directories out there. They gave it a little style.

They Are All The Same

In an effort to improve my sites visibility I often submit to directories. The one thing that I am really getting sick of though, is that they all seem to be made with the same crappy directory software, have the same hard to fill out forms, and look like they were made twenty years ago. I’m basically submitting to get a link, no one actually uses those directories. Do they?

This One is Different

When I came across IBizDir though, I saw a directory that had effort put into it. It was actually designed for people, not robots. In truth, most directories are designed for people, but this one was built in a way that visitors might just come back. They spent the time to give it a nice logo, they gave it some cool flash showing you it’s a little more than a directory, and they gave it actual content (the business guide). Adding the business guide is a nice touch for a business directory. It makes a simple directory a valued business resource, and that is how you can get your new visitors to come back for more.

You Are Special, Not

I recently watched a DVD of the comedian George Carlin. One if hit bits were about how kids are not all special. The logic is simple, and George’s. If everyone is special, then there is no one especially special. If no one is especially special, then there should be no special people. George was basically saying that we shouldn’t say to kids “you are all special” because the fact is, most of them are not (except mine).

Anyhow, the point is, I’m saying your site is nothing special, and if you think it is, you better have a better reason than the fact that you made it. Take the time to give it a little style, make it unique, and be the special good one that out shines the rest.