Just do it! How many websites have been built like that? Most of them? With nearly an infinite amount of ideas to have a website, and the thousands upon thousands of webmasters out there, expecting all websites to be built the same way would be foolish.
For those of you that run a small business, and have no time for the technical details, I imagine/know many of you are pressed to say just do it. When it comes to your website though, you better know some basics.