Doing some testing on a news feed that automatically scrolls, results point to…let it scroll. A large client of mine has a scrolling news feed on their portal, and there were a few that thought the scrolling should just go. Here is what I found.

Watching Users

Watching users use it, there appeared to be no problems at all, as long as the had the option to control the scroll. A looping feed with no control resulted in frustration for the user, and actually, frustration for the guy watching them, me. Without the control the feed took nearly a minute to reload. Continue reading »