Regardless on why you have a website, the term “Causality” plays a very important roll. The idea of “If you build it, they will come.” has in reality, failed more than it has succeeded.

In the cosmic world, gravity is the major mover of the stars, but in the world of web development it’s the author of the site controlling the stars. The slightest new feature can change your sites entropy, and it can be effected by as something as one small post on your blog.