Reducing Your Bounce Rate

Jun 032009
 

How’s that bounce rate going for your site? Having problems reducing it? Think it’s your site? It could be. It could also be that your site is just fine, and that you just need a little finess to suck those visitors in.

High Bounce Rate Cut Down By 25%

Take a look at my Twitter Toolbar page, screenshot below. Until last week it had a staggering 75-80% bounce rate. Was the page that poorly designed? For keeping visitors, yes. It was a bomb, and that was why I had a huge bounce. The page was and still continues to do wonderfully for what it was designed to do though. It was designed to get people to download the toolbar, and that is what most visitors do. In fact it averages 40 downloads a day, and the page only gets visited about 45-50 times a day. Continue reading »

Increase Line Height – I Bet It Will Help

May 192009
 

Well this is one of those a month a go today posts again. Looking back at my notes I saw that I made a few minor changes to my site, but what really stuck out was, “Increased line height to 1.55em, bet it will help!”  Well it most certainly did.

How To Change Your Line Height

If you are uncertain about what I am talking about, or just have no idea on what I did, I am basically referring to the vertical space between lines of my main content (the stuff you are reading now).

The way you can do this is to simply add this line to your CSS file:

p {line-height:1.55em;}

It’s not required that you use 1.55em, but simply increasing what you currently might have could help. All it really does, is make your site a little easier to read. End results for me a month later?

  • 3.55% increase in time on site
  • 2.58% decrease in bounce rate
  • 3.74% increase in total average page views
  • 20.3% in total page views!
  • and 15.96% increase in total unique visitors

Though I have done nothing really different in regards in marketing, I can only assume the results are heavily influenced by my change. Simply forgetting what anyone else said or says, I liked it a lot more bigger, and I think the numbers are reflecting that my visitors agree with me.

Limit Pictures On Your Blog Posts

Apr 272009
 

Here is a good general rule when making a blog post. Limit the number of pictures you include on it. Unless your post is titled something like “Top Ten Pictures of…” you should really avoid using too many images in just one post.

Top Blog Posts

one

I spent some of the weekend looking for good traits of a blog post using my sites stats, and the popular posts listed on some of the most popular blogs on the net today. Here is what I found. Avoid using more than one image in your post.

Adding a picture to your post does seem like a good idea. Most of the popular posts I found had at least one. Nine out of the ten most popular posts on this site had exactly one picture. Looking at the other bloggers, pictures did seem essential, but finding a popular post with more than three images was pushing your luck. Sure their are plenty out there with more than three, but I am looking at the top posts out there.

Reduce The Bounce

Images do draw a crowd, but they don’t neccessarily reduce the bounce. Because I am only able to use my own sites for statistics on the bounce rate I can not say this for everyone, but it seemed pretty clear that the number of images in a post directly correlates to the number of bounced visitors. Meaning, the more images in the post, the higher the bounce.

Using this and another blog I have for the statistics I looked for posts with over 100 views. Looking at the ones with the least bounce rate the best posts had no pictures at all, and a high percentage of the remaining had just one picture. Note to self, use just one pic.

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