For those of you that use Google Analytics for your website, you may have noticed the new addition to the view bar. It’s the Pivot function. This little button can work wonders. It is a fantastic tool for quickly seeing where your visitors are coming from, and to see what’s their favorite content from those sources.

Back in September I wrote this post: Targeting Sources for Better Visitors. That post was about getting more page views by tapping into the right audience. Using Google’s new pivot option, you could drastically improve your understanding of your audience. Continue reading »