If you sell products online you should at least offer a phone number to improve your sites trust factor. Take the poll to see how important it is to visitors.

Selling a product online? Wouldn’t it be fantastic if you could see your visitors enter your site, be able to say hello to them, and offer to answer any questions they may have. You know, have a face to face just as if you were both in a real store. The advantages of simply being there for the sale are stacked in your favor versus those who are not.