Sell a service or product on your website? Having a testimonial is a good idea, and the more the better. This party planning site has taken it to the max. They have testimonials on every page.

Credibility

Having a few testimonials can do a great deal for a sites credibility. Two key locations to have testimonials are on the home page/landing page, and the final selling page. On the home page they can draw a visitor into the site more, and when closing the deal they can give the customer the feeling that they are making a wise decision.

Turn One Page Visitors Into Two or More Page Visitors

Imagine if you were planning a casino night for your fellow employees, and your search results land you here: Fun Casino Nights. Immediately you would see what you were looking for, seeing  the pictures they took of previous events, and customer testimonials telling you how great they were. Think your on the right page? At that point I would imagine you would then begin looking for way to buy, cost information, or simply more details. Three simple pictures, and a couple of customer quotes, and you have kept the visitor from closing your site, and moving on.

Making it Work All Over

This party planning site has really taken it to the max by having testimonials on every page. I don’t blame them. Most of their pages are descriptions of services, and complimenting them all the same way is a good idea.