The advantages of parallel design – design, code, and navigation

So what inspired today’s poll? A couple of things. I had just recently done a usability analysis on CSSLanding Pages.com, and after writing my three part post about parallel design it reminded me that this concept is even more effective when done on landing pages.

New poll: Do you have more than one landing page to sell a certain product or service?

This is the third of a three post article on a parallel design comparison. The first and second part of this article can be found here: Parallel Design Comparison, and Parallel Design Comparison Part II.

This is the second of a three post article on a parallel design comparison. The first part of this article can be found here: Parallel Design Comparison

Tuesday I mentioned that I would be doing a three part post on three different credit cards sites. This is the first of the three.

Depending on your budget for building a site, an extremely worthwhile venture is to create an alternate layout, or parallel design. The benefits are almost endless, and features on the site quickly expose the good and the bad.