Whether visitors are on your blog or your business website, they expect to find an “About Me” or “About Us” page. For a blog it offers credibility, and a way to get personal with your audience. With a business website it can enhance credibility, it can present a better picture about your core functions, SELL, and even help brand your company.

An About Me Page is More Important than You May Think

Taking a look at the stats from twelve random sites that I manage, I found the average site had 5.5% of all its pages views occurring on the About Me page. With business websites the About Us page can nearly account for 20% of all your traffic! The highest percentage I saw was actually 19%. Every site I looked at had traffic on the about page, even a humor site where I expected none. Visitors expect to find it, and will look for it. Continue reading »