Average Page Views Down?

Oct 022009
 

Well it’s a new month, and this is where I like to usually brag about the changes I made to my site. I set the goal, I go after it, and usually with some success the mission is achieved. For September it was all about attacking my average pageviews per person. I wanted that number to go up. Too bad it didn’t.

Blogging

In the blogging world, keeping or getting a high page view per visitor is a challenge. In August I averaged just 1.92 page views per session. My goal for this is currently 2.5. It may be a bit of a stretch. I don’t do many series posts, one of the best ways to get more page views, and even if I did, I don’t think I will hit the goal that way. I need something more, and looking at what I did in September to improve it you will see it’s going to have to be something hot. Continue reading »

Targeting Sources for Better Visitors

Sep 102009
 

What are better visitors? Well, that all depends. What do you want your visitors to do? This month I have been working on increasing the average page views per visitor. So for me, right now, a better visitor would be one that generates more page views. I feel that this is currently a weak spot on my site, so I am doing whatever it takes to improve it. Continue reading »

Comment Notify Increases Page Views

Aug 112009
 

Back in July I was busy working on trying to increase my page views by whatever means. A month ago today, I introduced the comment notify check box to this site using the Subscribe to Comments plugin developed by Mark Jaquith. I figured I could get a few more return page views that way, and I new it worked well on another blog I have. Continue reading »

Page View Goals Completed, Now I Am After the Bounce

Jul 302009
 

It hasn’t been a month since I posted Turning the Weakest Link Into a Winner, but I can’t stand it anymore. Besides I accomplished my goal. My goal was to get my total page view count to surpass my industries benchmark for page views, and I had one month to do it. See how you can use Google Analytics to find those numbers. I also had set a personal goal of total page views in thirty days which I accomplished as well. I’m done trying to get more page views, at least for now. Continue reading »

Turning Your Weakest Link Into a Winner!

Jul 212009
 

I love the month ago today posts because it gives me a chance to really dig into the analytics of my site. A month ago I wrote this post, How To Fix Your Site. It’s about targeting your site weak spots by simply comparing it to Google’s Analytic Benchmarking option.

Taking my own advice, I found that this site was below average in total page views compared to other sites similar to mine. So for the past thirty days my primary goal has been to look for the little things that I could do to the site to increase page views. The end results? I managed to get 25% more in page views compared to last month, a .5% decrease in bounce, and a 12% increase average time on site. Continue reading »

Increase Line Height – I Bet It Will Help

May 192009
 

Well this is one of those a month a go today posts again. Looking back at my notes I saw that I made a few minor changes to my site, but what really stuck out was, “Increased line height to 1.55em, bet it will help!”  Well it most certainly did.

How To Change Your Line Height

If you are uncertain about what I am talking about, or just have no idea on what I did, I am basically referring to the vertical space between lines of my main content (the stuff you are reading now).

The way you can do this is to simply add this line to your CSS file:

p {line-height:1.55em;}

It’s not required that you use 1.55em, but simply increasing what you currently might have could help. All it really does, is make your site a little easier to read. End results for me a month later?

  • 3.55% increase in time on site
  • 2.58% decrease in bounce rate
  • 3.74% increase in total average page views
  • 20.3% in total page views!
  • and 15.96% increase in total unique visitors

Though I have done nothing really different in regards in marketing, I can only assume the results are heavily influenced by my change. Simply forgetting what anyone else said or says, I liked it a lot more bigger, and I think the numbers are reflecting that my visitors agree with me.

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