About a month ago, I took a good look at my site, compared it to others, and went crazy with the delete button. I also brought a couple items back to life. Here is what I did a month ago that has made: my page views increase by 27%, pages per visit increase by 12%, my bounce rate decrease by 1%, and an increase in my average time on site per session by 56%!

Usually it’s better to make small measurable changes to a site, but enough was enough. My site needed a bigger change. It needed a change at least for me. Continue reading »