Over the past couple of years I’ve made a few posts about how to write a description meta tag. One of them, Your Description Sucks is about making sure that you write a good one, or Google will just use your content on what they think is best. The second one is, Google Wants You to Be More Specific, and that was the one that made me change how I do my own. The end results? A few days later Google was caching my posts with minutes. Continue reading »

 

I finally killed off the keywords from this site today. It’s time. My problem is, I have been building sites for too long, and it has simply been a hard habit to break. I’m not afraid to use the delete button though, so bye bye! Maybe the page will load a little faster for you now.

When I originally put this site up, I made a hack to create the meta keyword list out of my post tags. Thinking about it now though, it almost seems like search engine spam. I display the keywords in a tag list on the posts page, why do I need to remind bots about them in a keyword list? Was I simply trying to bump the keyword count up? No, I was simply just trying to do it the right way. Continue reading »

 

Well here is a big whoops I did today messing up every PC on my network. I went to my Google Toolbar, typed in “<title>Home</title>”, and hit enter. I was then quickly punished by Google for making such a search. They don’t like me searching meta tags apparently. If you would like to test it yourself, I would simply suggest, DON’T! I’m still waiting for things to return back to normal. Continue reading »

 

Testing to see how your meta description can improves the number of clicks you get when your site is displayed in search results. The original post, can be found here: Meta Power Test

So Far

So what has happened so far? Well the good news, the Digital Point Forum Down Post was recently cached with the new description, April 7th. It’s still ranked sixth for the keyword “digital point forum”, and it now reflects the new description. All has gone as planned so far. What do the stats say though? Have I received more than one hit from Google? Well I have gotten  three so far. Hardly a record, maybe for worse, but that is a one a day average. Far better than one hit a month, like it was getting.

Fine Tuning

So if it continues to get one hit a day, I think it’s safe to say that a good idea is to turn your description into a selling point. I want more than one click a day though, and I think I can get it. Digital Point is pretty dang popular, and doing a little SEO research the keyword phrase is getting used 140 times a day by Google. Sixth place ranking should get more than 1% of the traffic. Shouldn’t it? So I am coming up with a new description for the post, and see if it improves the odds a little more. Stay tuned for part three!

Mar 092009
 

The what? Base, you know. You never heard of it? In a quest for something new to write about I found this neat little meta tag that can make your coding a little easier if you like to work off line first. It’s also handy if you like to use a basic starting template when designing your sites. Here is a sample of it being used from this Home Builders site.

<base href=”http://www.homebuildersaustralia.com.au/” />

You keep it in the header section, before </head>, and it’s typically kept right by the title tag.

So you may be asking what is the point of it? The easiest way to explain it is to think of it as a global variable. It’s also that much less you have to type when pointing to documents throughout your site. Tired of typing the full url to a simple image? If you use the base tag, you can at least skip the domain name now. It’s now a given.

Now if we use a couple more examples from the Home Builders site, you may notice the base tags are a little different.

The Painters Brisbane page reflects

<base href=”http://www.homebuildersaustralia.com.au/painters-brisbane.html” />

and the Carpenters Brisbane page reflects

http://www.homebuildersaustralia.com.au/carpenters-brisbane.html

Why not just show http://www.homebuildersaustralia.com.au/ ? Well, you could. What is simply happening is the site owners is most likely using an automated method to create the base url. The base url should equal the url of the exisiting page. When images or links within the page access the base tag to make the address correct, it strips off the the file name, and only uses the directory.

Probably the biggest advantage to this little tag is the moving of files. If you were to restructure a site, or upload a site to a server, it’s simply a one line edit, the base tag, to tell all the other little links and images where to look.