Fry’s Tanks My Day

Jul 232009
 

I was hoping to write another post today with double the memory in my computer. I decided this morning that it was time to get some more memory for this aging PC, and I figured the best place to go was Fry’s Electronics.  Big whoops on my part.

So the first thing Fry’s took from me today was time. I lost the time driving there and back, thirty miles round trip. I blame them for the time lost getting help, I ended up helping myself, and I blame them for the time I will have to go back and hopefully get the right memory. Continue reading »

Retailers Home Page

May 292009
 

Hopefully you read my last post, Characteristics of a Retail Store. It was about a visitors expectation of a home page on a retail site, and how a flower shop I had just did an analysis on was missing out. By chance, my next client has a retail site, but unlike the flower shop they nailed the home page with essential and expected items. I thought I would just make this a quick post to show how they did it.

Three Essential Items

The site is Memory America, and they sell PC memory. Looking at their home page you can see how they landed the three major elements: category list and or icons, best sellers or seasonal products, and the large promotional item or message.

homepage

The home page also included many of the other important trust factors like: phone number, customer support, and policies. See my last post, Characteristics of a Retail Store, for a more complete list. The home page is the information portal and the shoppers leading hand to making a purchase.

Category Pages

Though the flower shop could take a lesson on how to do a home page from this memory site, I think this memory site could take a lesson from the flower shops category pages. The flower shop had thumbnails for their products, and though the memory site has it on their home page, their category pages are completely void of them.

If you look at one of the memory pages category pages, Dell memory, you will find a  giant white space in the main content with only a couple of links. You get the feeling that you almost landed on the wrong page. Pictures draw visitors in deeper, and when selling products they make navigation work twice as fast.

homepage

Where’s Your Memory?

Oct 092008
 

In a quest to give new life to my old laptop, I decided spend a few bucks and bump up the MEMORY. Yes, that was a flat out plug in hopes I can get memory cheap. During that quick search though, I realized that my site is missing something. The PUMPKINS!

Seasonal Display

memoryMemory suppliers had the pumpkins on their front porch already, and I completely forgot that I wanted to start doing the same for my site.

Cool little designs are what makes a website fun, and could also be what keeps that visitor for at least one more page view. You don’t want to overwhelm your site with crazy images all over the page like Homer Simpson did as Mr. X, but a little hint of season can’t hurt. If you have been reading my posts for a while now, you might remember I did a 1,000 blog viewing a while back. I looked at a 1,000 blogs writing down what got my attention, and what didn’t.

It Was Pictures

Pictures are what got my attention, and the sites that had them in clear view, were the ones I most likely checked out more. Images talk, and not only that, they talk really fast. A simple pumpkin might make a nice seasonal display, but why not show a scarecrow buying memory, or mom taking pictures of her trick or treaters (they sell SD cards as well). Have a little fun with your graphics, and try to make it tell your message as well.

Now it’s time for me to get to work carving my pumpkins.

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