I’m sure many of you have heard of testing a page or layout using two or more different styles. You can mix up the words, layout, anything. It’s commonly referred to as split testing. Many times though, the changes we make to our sites are not done is this fashion. We change the logo, or we change the wording to our tag line. There are all sorts of little things that we do that just don’t get the fair split test. Unless of course, you test your journal.
It’s killing me!!! A new feature for Google Analytics is rolling out, and though they have given it to me on some of my accounts, they have not given it to me for Best Web Image yet.
Google is now slowly releasing the Annotations feature for their analytics. It allows you to make a comment about a specific date. This is something I have already been practicing using Microsoft’s Outlook Journal. I call it Journal Analytics.
Here is a little tip for you webmasters that like to constantly make changes to your site. I call it Journal Analytics. Tracking all of those visitors with a program like Google Analytics is great, but unless you track the when and how you made changes to your site, those statistics really only amount to a fancy counter. Want to give it some real value? Keep a journal of what you are doing.
Using a Journal
For my mail software I use Microsoft’s Outlook. It comes with a handy little tool called Journal. You can use any kind of journal software, even notepad if you wanted. It’s just for me, Outlook is usually open, and Journal is right there.
Whenever I make a change to one of my sites, I write down a brief description of what I did on the day I did it. It may seem like a waste at first, but when the day comes when you are ready to pull the data for a true comparison, pay dirt!
Do you keep track of the changes that you make?