Reducing Your Bounce Rate

Jun 032009
 

How’s that bounce rate going for your site? Having problems reducing it? Think it’s your site? It could be. It could also be that your site is just fine, and that you just need a little finess to suck those visitors in.

High Bounce Rate Cut Down By 25%

Take a look at my Twitter Toolbar page, screenshot below. Until last week it had a staggering 75-80% bounce rate. Was the page that poorly designed? For keeping visitors, yes. It was a bomb, and that was why I had a huge bounce. The page was and still continues to do wonderfully for what it was designed to do though. It was designed to get people to download the toolbar, and that is what most visitors do. In fact it averages 40 downloads a day, and the page only gets visited about 45-50 times a day. Continue reading »

Poll – Logging Changes Made

Mar 182009
 

I recently wrote a post called Journal Analytics where I mention my practice of logging changes I make to my sites. I got to wondering how many of you do, so here is this weeks poll.

Here is the poll: Do you log the changes you make to a website?

Archive of Web Usability and Design Polls

Journal Analytics

Mar 052009
 

Here is a little tip for you webmasters that like to constantly make changes to your site. I call it Journal Analytics. Tracking all of those visitors with a program like Google Analytics is great, but unless you track the when and how you made changes to your site, those statistics really only amount to a fancy counter. Want to give it some real value? Keep a journal of what you are doing.

Using a Journal

For my mail software I use Microsoft’s Outlook. It comes with a handy little tool called Journal. You can use any kind of journal software, even notepad if you wanted. It’s just for me, Outlook is usually open, and Journal is right there.

Whenever I make a change to one of my sites, I write down a brief description of what I did on the day I did it. It may seem like a waste at first, but when the day comes when you are ready to pull the data for a true comparison, pay dirt!

Do you keep track of the changes that you make?

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