Dreaming About Heading Tags and Tables

Apr 072010
 

You know spend a lot of time building websites when your dreams involve heading tags, tables, and DIVs. Last night I dreamt that I blew a fuse in a meeting when I saw the speaker explaining how to use heading tags, and they did it wrong.

I felt embarrassed immediately afterwards because I knew it was nothing to get mad about. Right after that, I woke up and thought to myself…why does the IT department make us use tables? Tables mayhem on my clients site, has lead to heading tags not even being used at all! Continue reading »

Free Heading Tags

Jan 112010
 

What are heading tags? How can you get one for free? Well, heading tags are always free, but for your users, they are seen as one of the most valuable parts of your website design.

Heading tags inform users about page organization, structure, and help classify content. They give clues to what is to follow in the paragraph below. They enhance skimming, and most importantly, they help your visitors to complete the desired task quickly.

A Heading Example

Heading tags should be used as often as possible. A perfect example is to how I just used it in this paragraph. Before reading this paragraph readers know it’s an example of how heading tags work. It’s a basic example. Go crazy with heading tags, and treat them as if they were free. Continue reading »

Good Luck Bing! Search Engine Giants Will Be a Thing of the Past

Dec 242009
 

Back in April I wrote a how to for heading tags. You should know how to do this, yet at the same time, I think that within just a few years it will be pointless. I also think so will using a search engine that indexes the entire internet. There are three reasons I say this. One is due to the lack of technology, one is due to new technology, and the final blow is due to old technology. Did I mention money? Well I guess there is four. Continue reading »

Turning a Blog Into a Landing Page

Sep 162009
 

I’m sure you have seen a million of these kind of pages, it’s a basic landing page promoting a product. No extra fluff on the site, just the required information to make a sale. Check out this xbox 360 repair guide landing page though, there is one thing different about it. Clue? It’s a blog.

My first clue that this landing page was not normal was the volume of traffic it received. My SEOBook toolbar showed me it was getting at least 2,000 uniques a month, and I thought that was pretty good for a basic landing page. In fact that’s better than a lot of websites get in general. Then I did a little more digging using Compete.com’s info and they indicated most of its referral traffic was coming from Google. What does this mean? It means if you are looking for the xbox 360 red ring of death fix you are going to find that site on the first page of Google’s results. It also means it had been extremely well optimized for search engines. Continue reading »

Trashing Your Thesis Theme

Aug 252009
 

Let’s face it. The Thesis themed blogs look pretty good. I have heard fantastic reports of decreased bounce rates from new visitors on sites converted to Thesis, increased page views, and increased revenues. Those are pretty good reasons to make a switch. Now I just wonder how good it could be if the theme didn’t get completely trashed by its users. Continue reading »

An Outline

Jul 152008
 

A few posts back I mentioned W3C’s Semantic data extractor. It’s a great little tool for me in regards to analyzing a site, but it should be a great little tool for you as well. Having a clear outline of your site, improves your SEO potential, and improves your visitors experience as well.

Here is a sample of a site that does free online games.

  • Welcome to Online-Games-Zone.com!

Twelve categories on this site, and all of them are missing out on having some great keyword value. The author of the site put in the energy to create thumbnails of all the categories, included the text for all the categories, but forgot to define them by a heading value. In this case they should have each been in H2 tags. “Welcome to Online-Games-Zone.com!” was in the H1 tag.

The author could have also improved on this even greater by offering the titles of the games in H3 tags when on a category pages. I love it when webmasters take the time to make it easy for the visitor to navigate like they have done on this site, but I feel bad for them when I know they are missing out on some search engine traffic. A usability issue is “Can a visitor find your site easily” by the use of a search engine. Creating a clear, detailed outline will drastically improve your chances.

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