Slow loading website are most certainly a dying breed. If your website takes more than ten seconds to load, you might as well have a giant website under construction image up as well. Doing my analyses, I found the average home page load is usually between 2.5 and 7.5 seconds. If you want anybody looking at your website, it’s time to speed that load time up. This week I will be posting several tips on how to do just that, starting with some basics today.
Google’s Webmaster Tools unleashed a pretty cool tool today to help you improve your websites load time. The tool is called Site Performance, located under the labs portion in the Webmaster Tools.
Looking at my own graph, it appears they have been tracking average load times since the end of July. For this site, the average load time is 2.4 seconds. Something I’m pretty happy about, but wouldn’t mind finding a way to bring it even lower.
I just wanted to let you know that I am removing your toolbar. I’m allowing the search box to stay, the one that is default with my browser, but the one I downloaded…your gone.
Here are five reasons why I am killing you off Mr. Google Toolbar
Back in October I mentioned Google Analytics new feature Advanced Segments, and how you can use it to track visitors coming in through email. Here is the post: How to Use Google Analytics to Track Your Email Campaigns. Since then I have become a big fan of this new feature, and as far as I am concerned, they can take the beta icon off it now. Below are a six of my favorites, and thanks to Google, they make them easy to share.
My Six Favorite Custom Advanced Segments
To add these to your Google Analytics account simply click on the link and then save it by clicking Create Segment. See screenshot below on how to save.
A couple of days ago I posted, Google Webmaster Tools Now Has Keyword Significance. It was about how Google’s Webmaster Tool is now displaying a chart titled Keyword Significance. After I posted it, I received three comments, and just as many emails suggesting that it’s not clear what Keyword Significance is about.
Google’s Explanation of Keyword Significance
Here is what Google says the keyword significance list is for:
Below are the most common keywords Google found when crawling your site. These should reflect the subject matter of your site.
Google is basically looking at your website, sorting its content by the number of times each word was used, and revealing to you what keywords you use the most. It’s similar to a tag cloud, but instead of being all crazy looking like a cloud it just nicely organized.
Google’s Webmaster Tools Dashboard now comes complete with a keyword significance chart graphing your keywords. They rank the keywords found on your site by count, and in their words should “reflect the subject matter of your site”.
The list displays only one word keyword phrases, and appears to go as low as three characters. It noticed BWI on this site without a problem. I’m just wondering why usability isn’t over design for this site.
The unfortunate part about this new feature is the fact that when you download the list in CSV format, numeric values are not show along with the keywords. It’s just a list of words, but at least they are prioritized order.
I’ve recently wrote a couple of posts about writing post descriptions, A Blog Description Google Seems to Like and Your Description Sucks. If you read those, you should know by now that a custom description doesn’t always get used by Google. Sometimes Google just doesn’t care for your description, and uses the content it feels is best for the snippet they display.
Well, here is an easy way to make sure Google is using your description, use Google Alerts.