The holiday season is nearly upon us, and I know what you are thinking. You want to buy me the  3M Littmann ® Electronic 3000 Stethoscope. It’s only about $250. “Yeah Right” you say. Well, honestly I don’t want one. I sold that kind of stuff for nearly ten years. I sold first aid and safety supplies, and at one point, I had a box of stethoscopes. So what does Medisave have to do with the Holiday Season? It was their great big banner about their shipping.

Sell Shipping

The shipping banner partially seen above here is there for a reason. It’s there to sell not just their product, but a reason to buy the product from them. Year after year selling products online has only gone up. You might think this year might be different, but with the number of new Internet users still growing, it could still be better than previous years for online sales.

Looking for a Deal

You can bet for sure customers are going to be looking for deals, and if you are like my wife, you can really work the system for free shipping. In fact, it can be the deciding factor for her, “How much is that dang shipping?” I was in sales for a long time, and I always referred to the magic word, “SALE”. Married guys, did you know you can buy beer anytime without one complaint if you mention that it was on, the magic word please, sale. You can, just don’t try it everyday.

Point being, “Free shipping” can work just as well, and though Medisave isn’t currently offering free shipping, they are still selling the options. Method of shipping can have high value as well. If you are having a hard time this holiday season, give that free shipping option a try. If you can’t do it for just one product make it a “if you spend over this amount, $xxx” deal to get the free shipping. It’s haggling online.

Don’t be Shy

If you do decide to offer free shipping, give some kind of shipping discount, or are just having a huge sale, don’t be shy. Take the lesson from Medisave site and sell the WHY shop at your website. Make it obvious, make it clear, and make it sell.