Apr 202009
 

You just made some minor changes to you site, nothing big, but wait! You’re not done yet. This post is just a friendly reminder to start your week out right by testing your site. Yeah, Yeah you say, my site works fine. Here is a little poll that you may like: Order Forms. Feel free to vote on it.

Way, way too many times we simply hit and run, making changes to our site, and don’t even bother to make sure it’s working right. I’ve ton a ton of usability testing on sites where their online order form simply did not work. Talk about poor usability. No wonder so many site owners can’t afford getting an analysis, they are not making any sales.

Make Any Changes Equal Test

What inspired me to write this post was an analysis I was doing this morning on Rock Music Forum. I had to put on the brakes second one. The site administrator had accidentally changed the permissions to the forums, and it appeared that you had to be a member to simply read it. At first I thought this was the way they wanted to keep it, so I created an account to see how life was behind the brick wall. What I found was that the  administrator forgot to test their site after making some changes. I still couldn’t read any of the forums, and obviously could not even post. Big Whoops. If they had tested, a two second fix would have solved the problem.

Way Too Much To Lose

I can not stress how important it is to test. There is simply way too much to lose. In the case of the Rock Music Forum the owner was not only missing out on gaining new members, but was also killing off the existing members. That equals marketing dollars lost twice!

If you forget marketing money lost, don’t forget potential revenue lost. No sales on your site often equals sales on another site, a.k.a. your competitors. It’s bad publicity, and it’s bad for your pocketbook. Too many times I have found order forms that simply don’t work, and I am betting one of you reading this will find a broken form as well.

Broken Equals A Better Option Someplace Else

In regards to the Rock Music Forum the site was only “down” for a few hours, but imagine if those changes had been done right before the weekend? Think you want your rock music forum down on a Friday or Saturday night? Visitors are getting more and more used to finding broken sites, and they are also learning. They are learning to go to the sites that don’t break, or very rarely break leaving the junk second one.

Mar 092009
 

Thinking about starting a new forum? It’s easier said than done, but it’s hardly impossible. I think what needs to be established before you do though, is why exactly are you starting one. Are you dreaming of a super active, tons of members, super forum? Regardless of your motives, here are a few tips to get your forum on its way.

Good Luck With That

As my five your old daughter likes to say to me when I give her the ultimatum, “Good luck with that.” Your forum is going to need a little more than software to get it going. You could try the bogus pay for post techniques, or the simple act of creating your own fake content to make it look alive. If you ask me though, I would say that is just pathetic. Why produce wasted garbage, and wasted time developing a ghost forum? Work on creating a real one, and you will be on your way. Use real people to create real discussions.

Two Important Tips

Two key factors play an important roll when starting a forum. You need to carefully select what topics to discuss within it, and you also need to be ready to answer as many posts as possible. If you take a look at this new Health Forum, you can see they have done two things very well when setting up the forum. They have limited the number of topics, organizing them in a way so the most popular items are visible first, and they have actively responded to many of the posts. They are on their way, but it needs more.

Limiting the number of topics on a new forum is important because it creates the busy looking effect that is needed to get new members to join. Spread a forum to thin with a bunch of topics, and it may appear like there is only one or two members. Organizing the content in a way to have the most popular stuff on topic is an obvious winning method. It is the most likely relevant content for the new visitor, and is the best way to draw them in. Leave the chit chat and introduction topics at the bottom. That stuff is for your true regulars, and they will check it out without encouragement.

Answering as many threads as possible I would hope is an obvious tip. Why start a forum if you are not going to actively participate? Money? Even it’s just the case of trying to make some online coin, you need to take part in your own venture. If you won’t who will. If you chat, they will come.

Making It Happen

When it’s time to start making things happen, as in getting lots of activity, you are going to need a little more than those two tips. Here are some non-marketing tips to keep your forum alive, growing, and well.

  • Aggressively moderate spam – As best as humanly possible. Spam on a forum is like an ad saying “This forum dead.”
  • Offer additional resources on the forum – An example would be the Links Topic for the health forum, or some type of tool that the visitor would use off of your site.
  • Limit the number of ads
  • Ask non-members to join at the bottom of threads besides your default location
  • Remove all non-essential form elements for registering – I would even avoid using a captcha here.
  • Use polls to start some new threads – Polls are a natural topic starter, and often generate comments.
  • Allow new members to include their signature in their posts just after a few posts – Don’t use nofollow
  • Reply to threads with answers and possibly another question to keep the thread alive, and the visitor returning
  • Stay consistent to your rules when moderating
  • Have a good reason to believe people would want to join – Has anyone even asked you to, or suggested you have one?
  • Be prepared to grow, and be prepared to hire a full time moderator if things really get going – Consistent quality is mandatory to maintain the forum. There is nothing harder than getting a growing forum that took a turn for the worse, to rebound and get going again. You don’t want a mass exodus!

Know Your Competition

Another key factor before starting your forum is getting to know what your would be competitors are doing already. Are there a bunch of other forums already discussing your topic? Are they doing it well? Do you think the owners are making money or benefiting from it? Find what you think visitors like on their site, and consider adding similar features. Don’t look for the things you want or like, look for the things the visitors are active in. You can fulfill your needs as the forum develops.

Just remember, if you are considering a forum know that it does require some work, a lot more than a basic website, and remember to define a clear reason for yourself on why you are developing it. Knowing that will help make all future descisions easier.

 

The Digital Point Webmaster Forum, one the the most popular webmasters forums there is, has been down for over twelve hours now. It crashed a little after 6:30 pm, Pacific Time. I have seen this happen a few times before at DP, and I have found they usually have it up in running by the morning, my time. I am guessing the typical condition is, server crashes while the boss man is enjoys the evening away from the internet, goes to bed, and then wakes up to nightmare. Couple of hours of scrambling, and tada, the site is back up. Let’s just hope this is the case.

Digital Point is a great forum for webmasters new and old. You may have read, I have at least a thousand times anyhow, that DP sucks and so do their members. Well, I can only guess these comments are made by people who have been banned, or people who got burned doing transactions with other members. I’ve been building sites for over twelve years now, and have been a member of DP for three. I think it’s a great forum. Though I have been burned once, I have 100+ other transactions that went great. DP has a great marketplace, a great place to learn about building websites, and a great place to get quick help. Members very in experience from: shouldn’t be building websites to hardcore vetrans making six figures from their sites.

Oct 092008
 

webmasterserve

Calling all webmasters! There’s a new webmasters forum in town, Webmaster Serve. There are always new webmaster forums being created, but I think this one has a fighting chance. Webmaster Serve was created by the same guys that brought you UKWF, a popular webmaster forum run in the UK.

Forum Categories

The main forum categories cover search engines, design and development, and site hosting. The also have a marketplace where other webmasters can buy and sell everything from advertisements to an entire website. In regards to their search engine category they introduced a new (new to most webmaster forums) sub category covering SEO Marketing. Most forums just talk about how to optimize for a particular search engine, and they techniques they use. I believe learning the hows and whys of SEO Marketing is a better starting point.

More Than a Forum

They also have a webmaster blog of the recent goings ons that effect us webmasters, and a bunch of cool webmasters tools that are free to use. The tools are mostly pre-written code that you can slap in your site to do things like create rollovers, generate meta tags, or site maps.

Will It Succeed?

I think it will. Starting a forum, like I have said many time before, is a tough business, especially a webmaster forum. These guys have done it before though, so I believe they have the know how. They have also limited the number of categories, and sub-categories. This is key in maintaining the appearance of activity. Nobody like to visit a ghost town. One other big plus in their favor? It’s not green…

 

Here is a unique method of advertising, in forum advertising. The link is the name of the company by the way. Very smooth, but I am not sure if I like the idea, at least as a forum reader. Those of you that specialize in marketing websites, I think you already know what these guys do, and you know how powerful it can be if done correctly. For me though, I was honestly a little mad at first because I saw a screen shot of Digital Point, a webmaster forum I frequent.

Quality Posts

In Forum Advertising isn’t just a bunch of forum abusers though. Yes they market your product, but they do it in a way that I think even the forum owner would approve of. Their policy is to make four helpful posts to the forum community to every one mention of your product. With little to no effort I am sure it would be easy enough to do, and to make the effect seem very natural. I am sure their advertising is also more effective when the posts are coming from positive, strong forum members. Meaning, they want to make quality posts.

Extra SEO Bonus

So now imagine these guys going around talking about your site. I would imagine they would have to leave links here and there, right? The links would also be in natural context as well because they are talking about your site in forum threads. Now this service is starting to really make sense. Positive posts pushing the product, and improving the sites search engine profile at the same time.

Targeted Visitors

Now I know I started off a little harsh on this company, but really, it was my first impression. I guess marketing isn’t always a picture of a sexy girl. Sometimes it’s a well thought out plan, and part of this plan is targeted visitors. Links and SEO are great, but if all you are getting is guy visitors, and you are selling dresses, well, your marketing failed. When In Forum Advertising starts posting about your product they do it at topic related forums. This is like selling string at a kite store.

Seriously, with all these benefits using In Forum Advertising, it has got to be highly effective. If you have used this service please let me know! I’m ready to give it a try.

May 242008
 

For those of you that know me, you know you can often find me on the busy Digital Point webmaster forum as ‘camp185′. A common thread I see there is “What other forums are out there”. Well, I have found another busy forum for those of you to expand your horizons. It’s UK Webmaster Forum.

Powered by vBulletin, like DP, they are ready to rock. Unlike DP though, the site doesn’t seem to revolve around Google, something I like. Here are the different forum categories they have on it.

  • General
  • Website Traffic and Marketing
  • Webmaster Marketplace – My initial interest
  • Web Design and Website Development
  • Business Discussions
  • Boss Cart Support Forums
  • Community
  • The Lounge

One of the really cool things they had on it, and I think it will quickly become normal thing, is the tag cloud they added. I’m not a big fan of tag clouds for a small site, but on a forum it is a perfect fit. It’s an easy way to see what is hot, and what is not. They also put the vBulletin software to work by using more of its functions vs. DP. Scrolling near the bottom they additionally have the Top 5 Stats which ranks many of popular activities like most popular threads. Like the tag cloud it can be handy to see what is going on.

Honestly, I think this is the first place I have seen a tag cloud on a forum, and I just think it’s a great idea. In fact I think it’s the most effective use of a tag cloud out there. Two big thumbs up for UK Webmaster Forum. Now I will have to see how well they respond to this American guy when I start posting. Look for me, camp185.

May 062008
 

I’ve wrote a few posts about servers lately, and I thought you might like to know a really great resource for all you web hosting questions. The Web Hosting Forum.

Webmaster Forum is an extremely large and active forum. As the title indicates, its primary focus is on web hosting, but it covers several other subjects. The main forum categories are:

  • Free Web Sources
  • Web Hosting
  • Domain Names
  • Website Design
  • Marketing SEO
  • Advertising
  • General
  • Announcments

It covers several topics obviously, but if you are really interested in web hosting only, you can find tutorials, reseller information, coupons, and a lot more. With over 2,000 members, any questions you may post will get quickly answered. Almost every category had over 20 visitors reading at a given time. You can also earn points by posting, so there is an incentive to answer threads. The site also just gained one new member while I was writing this post, Camp185. I just joined, and plan on making a few posts of my own.

Created in vBulletin, the owner obviously is investing more than just time, but money as well. vBulletin, in my book, is the best forum software you can buy.