Leading Your Visitors to Failure
Posted on: Wednesday, January 20th, 2010 in: Usability & DesignHave you ever watched a visitor try one of your forms for the first time? It can be an enlightening experience! Example.
Have you ever watched a visitor try one of your forms for the first time? It can be an enlightening experience! Example.
Example on how to improve your call to action and sales with a more engaging form.
Keep masking your password fields even though Jakob says not to. He has forgotten about the real world! Don’t Stop Password Masking!
Review of an unusual search form. It is a little more complex than some, but it works for the visitor, and it helps sell their site owners products at the same time. Searching methods are not always obvious.
Comparing forms between a moving site, and a MRI Clinic. Both are trying to get visitors to make an appointment. See which one is better, and why.
Are you sick of crappy captchas like I am? Captchas are great for keeping the spam down, but they can also be extremely annoying, especially when they are hard to read. If you insist on using them here are a few tips to improve usability, and conversions.
This Dallas Moving company was nice enough to let me use their home page form as an example on how to improve it’s usability. The form allows site visitors get get a quick estimate on how much it would cost to move using their service.
I have wrote about these guys before, and I am doing it again. I love this company, and how the tackle the web and their web presence. Houston Real Estate, also known as VIP Realty uses several techniques to get their desired visitor action. The use parallel desings, multiple domain names, and different methods to get vistors feedback.
I was asked to do my Basic Usability and Design Analysis on Velnet Web Design yesterday before their site is totally completed, and they said that it would be OK if I shared a few of my findings.
Navigating Text
Right off the bat, I saw something that needed fixing. There is way too much text. What [...]
Comparing their reservation site to ten other limo sites that I found for San Jose, Ca. here is what I found. Six of them did not even offer online reservation. Well if you are catering to persons who like to do things online, those guys are surely missing out. Then the other four sites. They did offer online reservations, but their was one main thing they missed out on compared to Toronto Airport Limo.
Site performance is often directly related to the quality of your forms. There are lots of things that will stop a visitor from filling them out completely, and one of the big killers is when the visitor does not understand what to do.
Most website owners know that getting a form completed on a website is usually a good thing. It can be a sale, a new member joining a newsletter, or a lead. There is really an endless supply of reasons to have forms, but almost all of them face one common problem. Only a small percentage of visitors fill them out. So how do you get them completed?
Yesterday, Jakob Nielson released his Top-10 Application Design Mistakes. His Bonus Mistake was the first issue I noticed today while reviewing sites. The use of a reset button on web forms.