Last month I started doing some research on small business website, see what I found then: A Text File Website Could Be Better. Well I have continued that research into October, and already this month I have looked at nearly 500 small business websites. My initial conclusion? There are millions of small business website built around the year 2000, and they have not been updated since. Small business owners, this post is for you.
It’s Not the Year 2000 Anymore
Looking at website after website I started to see a common occurrence with small business websites. Updates are not very frequent, and layout upgrades appear to be non-existent. So what you say? Well mainly, it’s not the year 2000 anymore. The way websites appear, function, and perform are completely different today than they were back in 2000.
This is all about visitor expectations. Visitors are expecting more from a website than just a brochure site. They are also expecting a business website to be more professional in appearance. It’s time to delete the silly animated gifs or scrolling text. It’s time to make your content consistent in format, and it’s most definitely time to make sure everything works correctly on your website. In my previous post about this, A Text File Website Could Be Better, formatting is certainly a major issue. Continue reading »