Limit Text on the Home Page

Jan 122010
 

Please excuse my blog, or other blogs. Not all websites are built the same, and the advice to limit text on the home page may not apply to you. In most cases though, limiting prose text on the home page is good advice, and this can even be applied to a blog.

Websites need tag lines or introduction messages. It helps the new visitors out immensely. What new visitors don’t need is a huge paragraph or two on the home page, explaining the website. Leave that for an about us page.

Imagine eBay with Prose Text

Using eBay as an example, you can see why using too much, or in eBay’s case, any unnecessary text would be a complete waste of time.

Here is a screenshot of their home page now: Continue reading »

Lack of Business Plan Could Equal Doom for Twitter

Jul 102009
 

twitterhangingIs Twitter disappearing soon? I seriously doubt it, though they have yet to come up with a solid business plan. This post title is not far from reality though, and when you burn through 50 million like they have at Twitter with still nothing to show for it, doom is not far away. The reason for this post is not about how Twitter is hanging on by a thread, but how your site could be hanging on by a thread.

You Got To Have A Plan

One of the first questions I ask a client when building them a new site is “Why do you want a website?”

Jack Dorsey and Evan Williams of  Twitter apparently came up with the idea in a brainstorming session. They were looking for a new product idea they could develop. They did it, but what they forgot to develop was a plan on how to use it, aka make money from it. To me it seems simple for Twitter. Let everyone use it for free, and charge users that are more demanding to the system. An example of that would be to charge users with more than a certain amount of followers, or charge for users that tweet over a certain amount of times. Continue reading »

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