Do you see it? Did you realize what they did? Do you think it’s obvious. Did you know I was hinting for the letter “D”. DreamSight, a web design company has elected to use an image in place of the first letter in their name. Good idea or bad idea?

I saw it right away, but it took a second. I first read to myself, “ReamSight” which might not be so good. I quickly recognized though that the water drop was a “D”, and thought good idea. I ran it by my wife who happened to be sitting by me, and she recognized it as well. She is a litter quicker than me though, so she saw it second one. I wonder if everyone sees it that quickly though, and if they don’t, does it really matter?

What Makes a Logo

There are many aspects to making a great logo, and this post really isn’t about that. It’s about why does DreamSight’s logo work. It works because it obeys a basic logo design rule. The rule is that you must be able to easily describe the logo to another person without them looking at it. You should also be able to describe it in just a few words. “DreamSight Limited”, their logo replaces the “D” with a drop of water facing the text so that it looks like a “D”.

The reason you want it short, and easy to describe is because it makes it easy to talk about. When I say the guys in brown, do you know who I am talking about? UPS, if you didn’t guess. The brown may not be a logo, but it is certainly part of their brand which was created out of their logo. The web design company with the water drop? Now we know it’s Dreamsight. Best Web Image, well I am just a square little box with my acronym in it. Why a square? I’m a web usability analysis, if that doesn’t say square, nothing does. That logo is who you are, so don’t skimp on the time it takes to come up with it.

Did You See It?

On a final note. I mentioned that my wife and I quickly recognized the “D” in their logo. Did you? Leave a comment below!