Sell a service or product on your website? Having a testimonial is a good idea, and the more the better. This party planning site has taken it to the max. They have testimonials on every page.

You might guess by the title of this post that it is about using your mouse and navigation. It is, but really, it’s about barfing on your customer. I didn’t think barf in a title was a very good idea. I was in sales a long time, and barfing on your customer simply meant, you overloaded them with too many things to consider. The same happens all of the time on a website to the point that it can even confuse the person in charge of the site.