I was doing a review of this credit card processing site this morning, and saw something many of us don’t take advantage of. Making every page a landing page. CardAccept sells credit card equipment, and it’s easy to tell that simply by looking at any of their pages on the site.

Every page they have on the site sells, even on their contact page. It’s not plastered with the normal “Buy Now” junk, or filled with highlighted text everywhere screaming at you. They simply have a basic, very short form that asks the perspective visitor to fill out the information to get them started with their equipment. It’s highly visible, above the fold, and is consistently placed throughout the site. The form is also complimented by a great big 800 number found in the header directly above. I have said it many times before, having that phone number obvious and in the header will drastically improve credibility and sales.

Having a landing page is a good idea when you are trying to sell something specific, especially on a large site where a visitor could very easily be distracted. Landing pages are also specifically designed to move the visitor to complete the desired action. Ocassionaly though, you have site such as CardAccepts, where the site itself if a landing page, or should I say landing site. The owners have clearly considered the purpose of the site, to get prospects to fill out that form, and did not deviate. Great job!