Tuesday I mentioned that I would be doing a three part post on three different credit cards sites. This is the first of the three. All three card sites are owned by the same person. All three have been designed to give advice to the user about selecting the right card, and offer links to the credit card companies. In this three part post I want to show how testing parallel designs can be beneficial to a site owner, and how being sold on just one layout could be a huge mistake.
The sites in comparison are: http://www.nowcreditcards.co.uk/ (link no longer seems to be working 2/2010), Credit Cards Comparison, and Compare Credit Cards.
Please Comment
Knowing that these sites are designed to educate, and then get visitors to visit the credit card sites, which site do you think performs the best? Specifically, when I say perform, I mean which site do you think sends visitors on to the credit card sites the most? Feel free to comment below saying which one and why. In the third and final part of this post I will reveal the best site, and yes I have spoken to the owner. I do know what site is out performing the others.
Part two of this post will review each site, their selling points, and the steps a user would need to take to complete the desired goal.
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Turning Your Weakest Link Into a Winner!
I love the month ago today posts because it gives me a chance to really dig into the analytics of my site. A month ago I wrote this post, How To Fix Your Site. It’s about targeting your site weak spots by simply comparing it to Google’s Analytic Benchmarking option.
Taking my own advice, I found that this site was below average in total page views compared to other sites similar to mine. So for the past thirty days my primary goal has been to look for the little things that I could do to the site to increase page views. The end results? I managed to get 25% more in page views compared to last month, a .5% decrease in bounce, and a 12% increase average time on site. Continue reading »