Doing some free website reviews on a webmaster forum this morning, I came across the classic case of time and money spent with no market analysis. The site owner has a pretty good looking site, has a product competitively priced, and a small budget for marketing. The problem? It’s not making sales as expected, and he is having a hard time getting visitors. If he had only done a little market analysis work first.

A Market Analysis is Essential

Starting a website without a market analysis is like buying a lottery ticket, and that ticket cost the price of developing your site. Have any of you gotten rich by buying lottery tickets? The odds are kind of against you here. Continue reading »