Do you include your website link in your email signature? I would hope so. Do you have a mailing list where you email your subscribers on a regular basis? As well, I hope so. Do you really know how effective your email campaigns really are though? When sending out emails there are a couple of easy ways to track their effectiveness. You can link to pages specifically designed for emails, or you could simply make the link include some sort of identifier. Unfortunately, those methods only track the email that you send out. What if someone shares your site through email that you didn’t send? Are you tracking those?

With Google Analytics you can track not only your email campaigns, but what others are emailing while referencing your site. Know how viral your site really is! It’s all done with Google Analytics Advanced Segments, and I will include a link to share this filter with you at the end of the post. Continue reading »