Coding Service

Sep 112008
 

Either coding service companies are on the rise, or sheer coincidence has fallen upon me. I came across two reviewing some blogs this morning, and ran into a couple more right after lunch visiting my favorite webmaster forum.

xhtmlcodingOne of the sites that caught my eye was xHTML Coding. The reason it caught my eye was their “Buy Now” button I found on their home page that was selling one of their blog design packages. The highlighted button gave me an idea.

Buying Now

When I first visit their site, or anybody’s site for the first time, it is highly unlikely I am going to  just “Buy Now”. I want to read up on it, and at least get some basic info. In xHTML Coding’s example, I would most likely want to view the demo or read more about the package.

So my idea is this. Why not just make just two buttons, Buy Now, and Read More. You could put the demo information into the Read More page, but the good idea is highlighting the Read More button first. I would also cookie the visitors stay so after  they visit the Read More page, Read More is no longer highlighted, Buy Now is.

I don’t know just and idea. Anyone doing something like this now?

Suzanne Sells

Jul 082008
 

Well, if you read my last post I hope you see the relation in this one, Suzanne Sells. This Suzanne Somers site is another online store using the basic concept of putting products for sale on the home page. I really am shocked when I find sites that either hide store products below the fold, or even worse, deep in a directory. This sites owner gets it, and they have all their best content right on the home page where it is easy to see.

One thing this online store did a little better than the furniture store I posted about, is their call to action. Though the furniture store had the price and picture for every product they sold, it lacked call to action terms. On the Suzanne site, each item had clearly defined a space for the price. They gave each price the call to action term “Buy Now”, and made it link to the product. Telling visitors what to do, or how to do it, is an essential requirement for building a website. Your not being bossy or rude, you are simply leading them to something they already may want to do.

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