Yesterday I wrote about a site that was suffering from a dead end in its selling process. Today, I would like to give a couple of easy sell examples. Within just two clicks I was on the check out page, and ready to pay.

The first site is TV Screen Protector. This site may lack a fancy design, but in regards to selling a product it is absolutely brilliant. The home page is dedicated to its product (no ads or other junk), and it is extremely clear what they sell. They show benefits, examples why you want, examples on how it’s installed, and even better, TELLS YOU TO BUY IT. When I hit Buy TV Armor in the menu you then simply select what size you want and order. ROI in regards to marketing is probably fantastic. I almost bought one for mine. I have two kids, and I have Wii.

The second site is CubeCart Skins. I guess if you are in the business of selling shopping cart skins you have most likely figured out that making it easy for someone to buy is key. Right on the home page you can make a purchase. It still takes a second click to make the purchase on this site, but it’s a simple popup to determine the type of license. The carts are also W3C Compliant XHTML, something else I like. Imagine searching for shopping cart skins, and you found this site. Product is the first thing you see, demo and additional information is readily available, and that all so important, purchase button. This site is ready to sell as well.

If your site is there to sell a product, make it so. Use a clean layout to easily lead the visitor to your product, keep your site professionally looking to maintain credibility, and make sure your product is ready to sell. Making your product ready to sell should at least include a description, benefits, and features. Make additional information also available, like manuals or photos.

Basic Sales

In one way or another I have been in sales my whole life. I had my first job when I was about ten. I would find and sell golfballs from the golfcourse behind my house. No matter what I sold though, the purchase always boiled down to this. The customer either needs, wants, understand the benefits, and is no longer afraid of making the purchase. If you can satisfy those needs of your visitors, you have a sale.